Many small- to midsized businesses today shy away from using
Facebook. That's a mistake, say technology experts. Sure, there's the
risk of negative comments getting posted on your wall for the whole
world to see, but here's the reality: If you're not on Facebook, your
competition is.
So instead of avoiding of this powerful social tool, embrace it -- and use it to boost your reputation on the Internet. Here's how.
1. Get your employees to contribute
Creating a successful Facebook page simply requires posting
frequently and answering comments. Make it a team effort, and the
process will be easier -- not to mention, you'll have a more competitive
page, thanks to continuous engagement.
"Fourteen members of our staff have admin status on our Facebook page
and are encouraged to share and engage with our fan base," says
community manager Dayna Winter of GelaSkins,
a Toronto-based company that sells decorative covers for gadgets.
Because of the manageable number of employees with Facebook
authorization and two people whose job is to actively monitor all
comments, Winter says the opportunities outweigh the risks of putting
yourself out there.
But if you still want more control, try setting a stricter approval policy. "Some companies have a fairly restrictive
creation-approval-post process whereby no official content ever leaves the company without proper approval," says Chenxi
Wang, vice president and principal analyst at Forrester Research. "The approval process can be manual and similar
to how you would control outbound content for press and media today."
2. Engage your fans with multimedia content
The ultimate goal of your Facebook page is to promote your brand
and connect directly with your customers. So post things that update and engage
your users so they'll come back to you and have a conversation. At
GelaSkins, for example, employees post a good mix of content, including
photos (GelaSkins-related skins), new art announcements and
conversation-provoking questions.
You can also take the conversation beyond just what your company is
doing and include links and pop culture topics. Or, try to poll your
audience on various topics to get them to interact.
3. Use negative comments to your benefit
Comments from unhappy customers can actually be a boon to your
business image: They're opportunities to display your exceptional
customer service. "Resolving the issues directly in this public forum
shows transparency," says Winter, "which goes a long way -- and forces
us to address these concerns quickly."
And sometimes, customers can help answer questions too. Winter cites a
recent example of a Spanish-speaking customer helping out another.
"This is very useful for companies that do business worldwide but who
may not have the resources to translate or respond in other languages,"
he explains. So reward your most engaged fans, advises Winter; they'll
do a little legwork for you.
4. Mend a bad reputation
Technology experts agree that social media can help your
business, as long as you know how to manage the flow of information. "Be
aware of what social media content out there is associated with your
company's brand," advises Wang.
This goes beyond just what your company is posting on Facebook to
include content from third-party sources -- customer and competitor
comments, general reviews, community boards and more. Wang suggests
MarkMonitor, which can help you understand what content out there is
relevant to your brand and reputation. And if you don't like what you
discover, try services like Reputation.com and Cyveillance to correct a
bad reputation or inaccurate content.
5. Resolve bigger issues offline
Don't let it get ugly on Facebook. Most of the time, you can
manage the two-way information flow easily online. But in some
situations, the conversation should be temporarily taken off the social
platform to find a resolution.
"Generally, we discuss as a team some of the more sticky situations
and how we handle," says Winter. "Many times, a customer who has posted
negative comments has contacted us via email already and is looking for a
more immediate outlet. It's important that our messaging is consistent
before we publicly or privately post a reply."
GelaSkins uses iChat internally, so employees can check in with each
other before they post, which could work for similar companies too,
advises Winter.
Wednesday, November 7, 2012
income for beginners
If
you're interested in starting an online business or want to take your
current business to new heights but don't want to spend a fortune, there
is a new site you should check out called http://www.income4beginners.com . It is designed for people who either want to start online businesses or want to grow the businesses they have. It
is also good for webmasters or bloggers who have something to offer
free in exchange of fresh leads to develop their business.
You can download over $19,188 worth of internet marketing tools (ebooks, guides, software, memberships) to get you started in any area you need help.
PLUS, Ebiz Launchpad will even build an optin subscriber list FOR YOU (you have heard the saying, "The money's in the list, right??)
Anyway, the best part is it's FREE. Go check it out...
http://www.income4beginners.com
You can download over $19,188 worth of internet marketing tools (ebooks, guides, software, memberships) to get you started in any area you need help.
PLUS, Ebiz Launchpad will even build an optin subscriber list FOR YOU (you have heard the saying, "The money's in the list, right??)
Anyway, the best part is it's FREE. Go check it out...
http://www.income4beginners.com
E-Commerce Magazines
Business 2.0
Magazine providing daily business, technology and e-commerce news, as well as investing, marketing, research, company news and information.
CIO.com
In-depth information for IT executives, including CIO magazine articles, technology insights and analysis. Topics include ERP, CRM, outsourcing, knowledge management, e-commerce, security.
ClickZ
Expert advice about Internet marketing, email, brand and affiliate marketing. Read the latest Internet advertising news, e-commerce market research, Internet statistics and more.
CRM Daily
Customer relationship management news and analysis for the e-commerce industry.
E-Commerce Times
Everything you need to know about doing business on the Internet. Information for C-Level executives and small-to-mid-sized business managers. Provides e-commerce news, opinion, feature articles, and special reports.
eCommNewz
eCommerce development tutorials and articles for eBusiness professionals.
Electronic Commerce Guide
Provides ecommerce business owners with e-commerce news, hardware and software reviews and tutorials, and technology solutions.
eWeek
Magazine providing the latest high-tech news including hardware, security, networking, and software reviews and research. Focuses on e-commerce, communications and Internet-based architecture.
Fast Company
Magazine dedicated to covering the latest cutting-edge developments in the business world. Reports on innovation, digital media, technology, change management, leadership, design and social responsibility.
Internet Retailer
Industry strategies for online merchants. Provides daily news, articles and research.
Line56.com
Source of global news and analysis on e-commerce technology and strategy. Covers customer relationship management (CRM), supply chain management (SCM), procurement and e-marketplaces.
MarketingVOX
For professionals concerned with internet marketing, strategy and media. Provides a daily commentary and discussion on internet marketing and ecommerce.
Practical eCommerce
Magazine provides practical articles, tips, tools, guides and resources, including help with ecommerce software, marketing, conversions, analytics, SEO and more.
Magazine providing daily business, technology and e-commerce news, as well as investing, marketing, research, company news and information.
CIO.com
In-depth information for IT executives, including CIO magazine articles, technology insights and analysis. Topics include ERP, CRM, outsourcing, knowledge management, e-commerce, security.
ClickZ
Expert advice about Internet marketing, email, brand and affiliate marketing. Read the latest Internet advertising news, e-commerce market research, Internet statistics and more.
CRM Daily
Customer relationship management news and analysis for the e-commerce industry.
E-Commerce Times
Everything you need to know about doing business on the Internet. Information for C-Level executives and small-to-mid-sized business managers. Provides e-commerce news, opinion, feature articles, and special reports.
eCommNewz
eCommerce development tutorials and articles for eBusiness professionals.
Electronic Commerce Guide
Provides ecommerce business owners with e-commerce news, hardware and software reviews and tutorials, and technology solutions.
eWeek
Magazine providing the latest high-tech news including hardware, security, networking, and software reviews and research. Focuses on e-commerce, communications and Internet-based architecture.
Fast Company
Magazine dedicated to covering the latest cutting-edge developments in the business world. Reports on innovation, digital media, technology, change management, leadership, design and social responsibility.
Internet Retailer
Industry strategies for online merchants. Provides daily news, articles and research.
Line56.com
Source of global news and analysis on e-commerce technology and strategy. Covers customer relationship management (CRM), supply chain management (SCM), procurement and e-marketplaces.
MarketingVOX
For professionals concerned with internet marketing, strategy and media. Provides a daily commentary and discussion on internet marketing and ecommerce.
Practical eCommerce
Magazine provides practical articles, tips, tools, guides and resources, including help with ecommerce software, marketing, conversions, analytics, SEO and more.
Internet Scams
As you know there are many websites on the Internet which are basically built to promote money making
programs. Not all of them are true programs. Most of them, as I
experienced are fake. Of course many factors involved to spot a true and
honest business from the fake ones. If you are new to such a niche and
plan to join a home based making money program, try first to consult
with someone who is familiar with online business or do some research on
the Internet about the program otherwise you may lose money.
A good source to get information about scams and scammers is http://www.scambusters.org which helps people protect themselves from clever Internet scams, identity theft and urban legends since 1994.
So
as you see I am so serious in this regard, that is the cost of most
Internet home business ideas and you may be about to give your
hard-earned dollars to some Internet scammers because he might have
convinced you that he could tell you how to make a lot of money starting
a new kind of home business on the Internet.
This
is a very bad phenomenon taking place these days on the Internet as it
spoils morality and confidence among people. It also prevents, or at
least makes it so difficult, for honest people to do business on the
Internet. Therefore, it would be a nice thing to reveal their inhumane
tips and tricks to make some restriction for them and fight against them
in any way.
Anyway,
you must beware! Here is the deal. Almost most of making money online
schemes are scams. If you want to join such a program, you will
encounter with them. I have seen many of them. They show you scanned
check photos, account reports, and daily revenues and promise you a lot
of desirable things including but not limited to mansions, fast cars,
pools, and leer jets claiming that you would get them in a very short
time so easily!
Of
course there are some programs which may lead you to get a good life
but not in a short time and easily. In case of joining such programs,
you need to work hard and take endeavors, i.e. No Pain, No Gain.
Anyway,
they will tell you "Send me just the low one-time fee of $39, $49 (less
or more), and I'll show you how you can make $100s every day working
only 2 hours a day!"
However,
you needn't be discouraged. You really can learn how to make money on
the Internet but not with fake ones. My primary goal to build this
website is to help you to find honest and effective home business ideas.
In this regard, the first step is to find an answer to this question: "Which online home business opportunities are scams and which ones are not?"
If
you are like some people who are new to this business, you may not know
and the reason is certainly because these webmasters are so slick with
their sales pitches.
On
the other hand, you may also know that people are making money and some
great living every day from home with online businesses. You may
probably even know some of these people personally. Being careful and
doing some research, there is no reason why you can't create a
profitable Internet business yourself and that is what you are searching
for right now.
Maybe
you have considered the main problem if you have been looking for an
online home-based business that the scammers out there mess everything
up for you. You might probably suspect that. And you are absolutely
right about that. According to my experience more than 85% of them are
basically designed to take your money and leave you with nothing.
The
reason that 85% of them are scams is because online business scamming
is terribly successful. All over the world, over 500,000 people who are
just like you and me search the Internet every day for a way to make
more money online. And there are hundreds of greedy or fraudulent
webmasters out there ready to catch us with flashy websites and fool us
to buy their fake or scam home-based business.
Being
deceived many times by them during my endeavors to find a right way to
earn some extra cash to afford necessary things in my life, I have been
trying to do something about it since the last time I was ripped off.
For
this reason I decided to help those who are in a situation as I was
several years ago and who are about to start an online business hoping
to find what they are looking for. I just help people to join such
programs that I have already joined myself and tested them.
I
have been doing researches since several years ago to find some applied
methods to spot scam businesses. I have now the ability to spot them. I
love God and I love what He created. Hence, I also love humanity. I am
fully aware of the morals and the intelligence behind creation of the
universe. I know the value of helping others. Anyway, I have helped
literally many people to find just the right work at home solution for
themselves. I know, if not completely but relatively, which business
models work on the Internet and which ones do not.
By
the way, I have been testing, trying, and evaluating online home
business models for several years. I am telling you with total honesty,
that at least 85% of get rich schemes are scams. At least! But
you do not have to fall into their traps. Before you buy an online
business opportunity, you owe it to yourself to find out the truth.
And
the last point is crucial. It is obvious you don't have the time to
waste. You could spend your money, for instance, $39 on that home
business eBook, but you will never get back the time it took you to read
it and figure out that it wasn't going to work. That is the time, for
example, you could have spent with your family or doing a useful task or
you could have invested in getting a program that would work. You don't
have that time to waste.
Becoming a Powerful Internet Marketer
Today
I have some very exciting news for you. Through one of my
internet connections, I have been introduced Bogdan Fiedur, the
owner of Adlandpro. Bogdan runs one of the most successful online ad
networks and he has been helping businesses make money for many,
many years. Over the past 3 years, a community of business
people has been growing steadily and it is now one of the top
Business Communities on the web. With this post comes your invitation to join as well as take advantage of an exclusive special offer.
I
care about the people and I am extremely careful about what I send
you because my reputation is at stake here. This means that I won't
offer anything to you unless I was 100% certain it was an
excellent value. The Adlander is Adlandpro Community's premium
membership and it packs some serious bang for your buck. You'll
get:
- Notification
that a personal message you sent on the community to another
member was opened so you don't waste any time waiting for
replies.
- Detailed
tracking of visits to your profile like clicks to profile
tabs, ads, forums, and more. Knowing who's interested before
hand shows professionalism and gives you the edge.
- The tools to send Email directly to a friend's email inbox from the community to respond quickly to questions.
- An
announcement send to all Community members on a monthly basis
which you can broadcast to everyone. Get your message out to
all 42,000 community members at once each and every month.
- The
ability to display ads on the community to your down-line
which will be your ads only. No other advertising will be
displayed so you have no competition for your customers.
- Priority Exposure - Your offers and Requests are refreshed to keep them at the top of the results each hour.
- The
ability to create private discussions available only to you
and those you invite to discuss matters without interference.
- A button to disable all forum messages sent by a specific friend without alerting that friend.
- Search for members in several different ways so you can find markets you may not have accessed before.
- Commissions and credits for people you refer to the Adlandpro Community.
Because
we're all in marketing, you know as well as I do that sending a
message to 42,000 people at once will cost you HUGE anywhere else
and you don't even get anywhere near the amount of extras you
get as an Adlander.
Here,
you get an opportunity to network in a vibrant active community
full of people, build a friend's list plus you have a chance to
send a message out to all of them every month.
They are nearing pre-launch of the new program, and as soon as all Adlander features are up and going we will be putting the system to the test, as this amazing set of webtools Bogdan has created can only aid our online business.
Take Advantage of this Offer Now!
After spending hours of my own time researching these types of services on the Internet, I have found that similar companies and websites don't even come close to touching the services you get with the Adlander but they charge just as much if not more. You can become an Adlander for only $1.00 for the first month.
It's fast and easy if you use your credit card with the link below:
http://www.adlandpro.com
Here's to growing our online businesses.
network marketing
Do you like networks and networking?
Are you looking for a good place to find nice friends and online
colleagues? Of course you do or you are if you are doing online
business.
Reality-Networkers.com is an online community where internet networkers come to build an active team for the purpose of venturing into any program together to profit. If you have been jumping from programs to programs, marketing from scratch to refer new people to join those programs every single time, then perhaps it's time to start building a team that'll last forever to enter into any future programs with you. Reality-Networkers.com has been online for over 3 years, has a membership base of 1.39 million networkers world-wide and is still growing strong everyday for one simple reason - the concept.
Thousands of active promoters are gathering at Reality-Networkers so the entire team of active promoters can contribute their experience, their talents, their skills, and their knowledge to help each other's referrals to also become an active promoter.
Reality-Networkers is a club, not a MLM system. They offer marketing tools and resources to help their members to build a team of active networkers. All members will be given a free 14 day trial period to try out the program. Once the trial period has ended, there will be a one time administration fee of $25 to become an active member of Reality-Networkers. All active members can receive all the benefits for life. Benefactor option is also available for those who do not have the budget to start.
There will be a one time level commission for each level completed. This level commission serves as a bonus to reward the members for a job well done. Once the first matrix has been completed, the member will then be eligible to take their entire team out to join other online ventures.
They have helped many members since July.2004 and many of their members are already making a nice monthly income in various programs from the active team they've built within their group.
Join Now to take the advantages.
Reality-Networkers.com is an online community where internet networkers come to build an active team for the purpose of venturing into any program together to profit. If you have been jumping from programs to programs, marketing from scratch to refer new people to join those programs every single time, then perhaps it's time to start building a team that'll last forever to enter into any future programs with you. Reality-Networkers.com has been online for over 3 years, has a membership base of 1.39 million networkers world-wide and is still growing strong everyday for one simple reason - the concept.
Thousands of active promoters are gathering at Reality-Networkers so the entire team of active promoters can contribute their experience, their talents, their skills, and their knowledge to help each other's referrals to also become an active promoter.
Reality-Networkers is a club, not a MLM system. They offer marketing tools and resources to help their members to build a team of active networkers. All members will be given a free 14 day trial period to try out the program. Once the trial period has ended, there will be a one time administration fee of $25 to become an active member of Reality-Networkers. All active members can receive all the benefits for life. Benefactor option is also available for those who do not have the budget to start.
There will be a one time level commission for each level completed. This level commission serves as a bonus to reward the members for a job well done. Once the first matrix has been completed, the member will then be eligible to take their entire team out to join other online ventures.
They have helped many members since July.2004 and many of their members are already making a nice monthly income in various programs from the active team they've built within their group.
Join Now to take the advantages.
Subscribe to:
Posts (Atom)